A sing-a-long earworm wich might very well prove to be the hardest Karaoke song in the world, has just been released by the Icelandic Tourist Board, as a spin on their already hugely succesful market initiative “Inspired by Iceland”, the official destination brand for Iceland. The new marketing initiative is called the A to Ö of Iceland, with Ö being the last letter in the Icelandic alphabet instead of Z in most European languages. As a part of this launch, they’ve released a song called extactly that, The A – Ö of Iceland, featuring local comedian Steindi Jr. The song highlights the uniquely difficult pronunciation of the Icelandic language (remember news anchors around the world live massacre of ‘Eyjafjallajökull’ in 2010, yes, now you are getting it ;-), and now Iceland is calling out to people from all around the world to watch the humorous video and have a go at singing along in Karaoke-style. The theme and lyrics of the tune is, yes you guessed right, Iceland and our Icelandic way of life not so much in a nutshell as a series of mostly not-so-life-frightening incidents in Iceland, from A to Ö.
On a more serious note, the video has been released as part of Iceland’s new marketing initiative; the A-Ö of Iceland, the Icelandic equivalent of an A-Z guide, which uses the 32 letters of the Icelandic alphabet, ending in ‘Ö’. The aim of the initiative is to harness the uniqueness of the Icelandic language to highlight the diversity and breadth of Iceland and to encourage visitors to go further and learn more. The aim is also to educate tourist about being responsible travellers to the country. Visitors to the Inspired by Iceland website can also take part in the ‘regional quiz’ to win an adventure trip to Iceland and learn more about the country’s seven special regions.